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What the Google Penguin 4.0 Update Means for You

Since SEO has been identified to outdo other marketing tactics; site owners have used all known means to enhance the visibility of their websites. The use of black-hat techniques by a select number of them is also common. With the use of such tactics, a site gains an unfair advantage over other that do not, even though they are in the same category or industry. On their part, search engines have been busy tracking and identifying websites that use prohibited techniques so that those that use allowable methods can get fair rankings. You will, as a result, hear of the term ‘updates’ that simply means the announcement or institution of procedures to curb black-hat tactic use. Here is a look at what the latest updates by search engines mean for you.

When you use spammy links to get favorable rankings, your penalty will come immediately, which is different from past cases where the consequences took some time to get noticed. Alternatively, applying white-hat techniques during SEO will also result in immediate awards in terms of rankings since you will enjoy better visibility and accessibility.

The most current updates will be continuous, so it will be hard to use black-hat techniques in the future. A number of site owners may have to use new domains because it could be time-consuming and costly to correct their old ones due to the bad link reputation that they have.

A while ago, you could benefit from correcting the aspects that got your site prohibited but still suffer penalization for month or years later since search engines took long to make the needed changes to your rankings. Such a scenario was disadvantageous because you would lose traffic and the potential revenue that accompanies it even after complying with the requirement of search engines. However, your site will be freed immediately you implement white-hat techniques with the latest updates in place.

The pages that have elements of black-hat techniques are the only ones to be affected by the latest updates but not the entire site. In past instances, a whole site could suffer the adverse consequences of the spamming. For someone with a page of two that are spammed, it will be easy to effect the changes needed.

The use of outdated SEO tactics and failure to update your website will not go well with the updates in place at the moment. Industrial manufacturer’s sites are, particularly going to suffer most in this respect. The real-time tracking of websites to be used will mean that companies have to update their sites often and use the latest SEO tactics.

Using quality content has always been rewarded and will continue to be with the updates in place. Here, the term content refers to videos, images, and text. Search engines have always rewarded sites that use quality content in the past, which is a trend they wish to continue even with changes in other areas.