If You Think You Understand Marketing, Then Read This

Posted on Posted in Real Estate

Advantages of Using Bulk SMS for Marketing There’s no doubt that SMS is the fastest and most modern method to market your business. Many people still believe that only certain kinds of business can use bulk SMS services. Some are afraid that SMS marketing can seem intrusive, so they don’t believe in the general idea of SMS marketing. However, this isn’t true. Bulk SMS services are meant for all kinds of business. Here are some advantages of marketing your business via bulk SMS. Speedy Once an SMS is sent, it’s typically read faster than an email or social media post as the latter two require internet connection to access. As there’s a reply option, the potential client can give feedback faster as well. Bearing this in mind, to make sure that most clients read your messages, go for SMS marketing.
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One of the best things about marketing via bulk SMS is reliability. With bulk SMS, you can guarantee that your customers will read whatever you want them to read. This is unlike emails, which sometimes can be lost in the spam folder. Or marketing on the phone where, in many cases, the client hangs up before receiving your message. High ROI and low cost Many small and mid-sized enterprises can’t afford to market through conventional means like commercials, radio, TV, newspaper ads and so on. On the other hand, bulk SMS marketing requires lower running and set up costs. Campaigns can be launched and run inexpensively but it’s easy to reach up to one thousand customers in just a few seconds. Easy to comprehend A text message isn’t an essay. It should be brief, accurate and meaningful. One SMS contains up to 160 characters, so be sure to use it wisely. Moreover, customers prefer text messages because they’re shorter than emails. Highly targeted Marketing managers and business owners used to send marketing messages randomly, hoping that they’d reach their target audience. Well, those times are long gone. It’s important for businesses to ensure they send highly targeted messages as much as they can. With bulk SMS, you need permission from your existing and potential customers. This means they’ll receive and welcome your messages, which will lead to high rates of conversion. Helps save money As they say, time is money. Bulk SMS marketing helps to save plenty of time, which results in huge money savings. By scheduling components of SMS marketing, you can arrange SMS marketing campaigns in the future. This is a wise way to effectively manage your time. Not labor-intensive As you only use a few words to carry out SMS marketing, you don’t need to use many employees. Even just one or a couple of people can carry out the job; one person will be sending messages while the other will just be rechecking them.